The “Pop Star Whisperer” is now booking 2026

Trusted by the teams at Universal Music Group/Famehouse, Warner Music Group, and Red Star Merchandise. Designing for Paul McCartney / Joni Mitchell / Gracie Abrams / Chappell Roan / Olivia Rodrigo / Elton John / Outside Lands / Kid Cudi / Ariana Grande / Burna Boy / Beabadoobee … and more under NDA.

  • Kel offers creative direction, merchandise design, product development, record package design, logo development, and tour art design for music artists.

  • $1k USD project minimum, lower rates available for developing BIPOC artists.

    • 3-5 business days per garment*

    • 30-45 days for record package

    • 15 days for logo

    • 10 days for tour art
      *Rush services available for a fee

  • Where can I buy designs shown here?

    • All work is available exclusively through the client’s respective channels. Kel does not have access to any stock.

    Can I interview Kel for a class project?

    • To make it fair for all, Kel no longer does class interviews.

    Does Kel offer one-on-one mentorship?

    • Not at this time.

    Does Kel do speaking events?

    • Yes, Kel does speaking events for a variety of groups such as universities, unions, agencies, student groups, etc. Please submit a request through the contact form.

    Does Kel work under perpetual NDA?

    • Yes, and has worked under many for years.

    Does Kel use any AI in their work?

    • No, Kel is explicitly against the use of any artificial intelligence.

  • Kel Lauren (they/she) is a graphic designer and art director in Portland, Oregon specializing in music design and apparel development. Kel has been referred to as the “Pop Girl Whisperer”.

    Jump to contact form here.