The “Pop Star Whisperer” is now booking 2026
Trusted by the teams at Universal Music Group/Famehouse, Warner Music Group, and Red Star Merchandise. Designing for Paul McCartney / Joni Mitchell / Gracie Abrams / Chappell Roan / Olivia Rodrigo / Elton John / Outside Lands / Kid Cudi / Ariana Grande / Burna Boy / Beabadoobee … and more under NDA.
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Kel offers creative direction, merchandise design, product development, record package design, logo development, and tour art design for music artists.
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$1k USD project minimum, lower rates available for developing BIPOC artists.
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3-5 business days per garment*
30-45 days for record package
15 days for logo
10 days for tour art
*Rush services available for a fee
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Where can I buy designs shown here?
All work is available exclusively through the client’s respective channels. Kel does not have access to any stock.
Can I interview Kel for a class project?
To make it fair for all, Kel no longer does class interviews.
Does Kel offer one-on-one mentorship?
Not at this time.
Does Kel do speaking events?
Yes, Kel does speaking events for a variety of groups such as universities, unions, agencies, student groups, etc. Please submit a request through the contact form.
Does Kel work under perpetual NDA?
Yes, and has worked under many for years.
Does Kel use any AI in their work?
No, Kel is explicitly against the use of any artificial intelligence.
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Kel Lauren (they/she) is a graphic designer and art director in Portland, Oregon specializing in music design and apparel development. Kel has been referred to as the “Pop Girl Whisperer”.
Jump to contact form here.